Analysis of the market niche

The UAE market has many characteristics that might surprise a foreign investor. Market research can help to make informed decisions and save resources. This is a comprehensive report on the company’s growth prospects, considering the regional specifics.

Анализ рыночной ниши в ОАЭ

Analysis of the market niche

A thorough evaluation of business, cultural, social, and economic aspects enables a successful business launch. For instance, the dominance of certain social groups in society can influence the product’s pricing or its success.

What is included in the service?

  • Market structure and capacity analysis
  • Information about competitors
  • Evaluation of consumers and their behaviors
  • Investigation of the demand and pricing for the company’s product
  • Evaluation of potential risks
Бизнес в Дубай

Phases of market niche analysis:

  • Data collection

    We collect data on the market conditions over the past 3–5 years. The accuracy of the market activity description influences the objectivity of the forecast. The crucial factor in studying the market capacity is the correlation between the product offered and its demand.

  • Анализ целевой аудитории
    Analysis of the target audience

    At this phase, we identify profit sources. We describe the customer category that will generate significant revenue for the company, and answer questions, such as “What does our customer look like?” “Why does our product appeal to them?” “What draws them in, and what could potentially drive them away?”

  • Исследование внешних факторов
    Examination of external factors

    The business success is not only determined by the product’s demand and features, but also by external factors. External factors are uncertain, so the analysis takes into account those that cause tangible changes at the current moment. For instance, current legislation, economic conditions, and cultural and social factors.

  • Анализ конкурентов
    Competitor analysis

    Examining the strengths and weaknesses of competitors can help refine your business growth strategy. The research will reveal what consumers lack in competitor companies, their target audience, and their pricing strategy.

  • Описание каналов сбыта
    Description of distribution channels

    The effectiveness of the distribution system can be determined by calculating the expenditure level. This includes the total of warehousing and transportation expenses, along with the total of unfulfilled orders.

  • Описание каналов сбыта
    Data compilation and conclusion

    In the final stage, we present the data visually using diagrams, charts, and tables. Thorough research will help you evaluate your business prospects in the UAE and select an appropriate strategy based on our study.

Our Clients' FAQ

Any company contemplating starting or expanding a business in the UAE.

It all varies, as the cost and terms depend on a multitude of factors. Nevertheless, the price for a market niche analysis starts at $9,000. The period for drafting a conclusion starts from 1 month.

You will need to provide details about your company’s activities and a description of the project you are implementing.


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