Analysis of the market niche

We collect data on the market conditions over the past 3–5 years. The accuracy of the market activity description influences the objectivity of the forecast. The crucial factor in studying the market capacity is the correlation between the product offered and its demand.

At this phase, we identify profit sources. We describe the customer category that will generate significant revenue for the company, and answer questions, such as “What does our customer look like?” “Why does our product appeal to them?” “What draws them in, and what could potentially drive them away?”

The business success is not only determined by the product’s demand and features, but also by external factors. External factors are uncertain, so the analysis takes into account those that cause tangible changes at the current moment. For instance, current legislation, economic conditions, and cultural and social factors.

Examining the strengths and weaknesses of competitors can help refine your business growth strategy. The research will reveal what consumers lack in competitor companies, their target audience, and their pricing strategy.

The effectiveness of the distribution system can be determined by calculating the expenditure level. This includes the total of warehousing and transportation expenses, along with the total of unfulfilled orders.

In the final stage, we present the data visually using diagrams, charts, and tables. Thorough research will help you evaluate your business prospects in the UAE and select an appropriate strategy based on our study.